The Wireless Emergency Alerts (WEA) service went online in April 2012, giving emergency management agencies such as the National Weather Service or a city's hazardous materials team a way to send messages to mobile phone users located in a geographic area in the event of an emergency. Since the launch of the WEA service, the newest addition to the Federal Emergency Management Agency (FEMA) Integrated Public Alert and Warning System (IPAWS),"trust" has emerged as a key issue for all involved. Alert originators at emergency management agencies must trust WEA to deliver alerts to the public in an accurate and timely manner. The public must also trust the WEA service before it will act on the alerts. Managing trust in WEA is a responsibility shared among many stakeholders who are engaged with WEA. This blog post, the first in a series, highlights recent research aimed at enhancing both the trust of alert originators in the WEA service and the public's trust in the alerts it receives.