The term "software security" often evokes negative feelings among software developers because it is associated with additional programming effort, uncertainty, and road blocks on fast development and release cycle. To secure software, developers must follow numerous guidelines that, while intended to satisfy some regulation or other, can be very restrictive and hard to understand. As a result, a lot of fear, uncertainty, and doubt can surround software security. This blog post, the first in a series, is based on a keynote I recently delivered at the International Conference on Availability, Reliability, and Security (ARES). In this talk I describe how the Secure DevOps movement attempts to combat the toxic environment surrounding software security by shifting the paradigm from following rules and guidelines to creatively determining solutions for tough security problems.